Increase Traffic to Your Website

Search Engine Optimization

SEO (Search Engine Optimization) is the practice of optimizing a website or webpage to increase the quantity and quality of its traffic from a search engine’s organic results, like Google! SEO (Search Engine Optimization) is the practice of optimizing a website or webpage to increase the quantity and quality of its traffic from a search engine’s organic results, like Google! SEO (Search Engine Optimization) is the practice of optimizing a website or webpage to increase the quantity and quality of its traffic from a search engine’s organic results, like Google! 

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Benefits

Free passive traffic to your website

Unlike traditional “outbound” advertising channels, which involve reaching out to consumers whether they want to hear from you or not, inbound methods center on making it easy for your audience to find you when they want information.

You don’t need to pay for ads in SEO

Google’s rankings are based on what its algorithm determines to be the best results for any given query. This means that once you’ve created a page that the search engine deems worthy of directing their users to, it can continue to attract traffic to your site for months (or even years) after you publish it.

You can move ahead of the competition

61% of marketers say that improving their SEO and improving their online presence is a top priority. This means that your competitors are likely already taking steps to establish high rankings in search results. And with an SEO strategy of your own, you can keep up with — and ideally, move ahead of — them to stay competitive within your industry.

SEO gets more clicks than PPC

Although PPC ads appear above organic rankings, 71.33% of searches result in a click on an organic result on the first page. Although PPC ads appear above organic rankings, 71.33% of searches result in a click on an organic result on the first page.

What We Do

What is our job as SEO professionals?

Website Audit

Whether a site has ever been optimized before or not, they’ll evaluate all of the factors impacting its rankings, as well as where it stands in the results pages for the company’s most important target keywords. We’ll also look for any major issues impacting user experience, like page load times, navigation setup, and site structure. All of this information will help us determine what changes need to be made. Then, we can prioritize these changes based on which will have the biggest impact.

SEO Optimization

After this audit, our SEO specialist will work on the priorities he has identified. He’ll do keyword research, optimize pages for the keywords they select, and fix any usability issues. This initial optimization process alone often takes a few months — but it’s important to recognize that it doesn’t stop there. That’s because SEO is a long-term strategy. We optimize your on-page factors, look for ways to earn new links for your site, and continuously test the changes we’re making. We will also make it a priority to keep up with industry changes to make sure your site stays ahead of algorithm updates and up-to-date with the tactics other marketers are finding effective.

Reporting and analysis

Finally, we will regularly monitor and analyze your results. This helps you – our client – know exactly what kinds of results you’re getting for your investment. But beyond that, regularly checking in on key metrics like traffic and conversions helps to get a clearer understanding of what’s working — and what isn’t — so that we can continuously improve our strategy.