Squarespace is a platform for building and hosting websites. It is designed for people with zero experience in web design or web development. It is perfect for bloggers and entrepreneurs who want to launch a website fast.
Once you’ve gotten a good feel of the Squarespace experience, you might start thinking about building a Squarespace landing page: a single web page designed to capture leads by asking customers their contact info in exchange for an offer, such as an ebook or discount coupon.
A landing page is a great tool for any business. It’s the first step to converting traffic into leads and customers.
So, let’s get to it!
Table of Contents
What is a landing page?
A landing page is a web page that is built with the purpose of grabbing the attention of potential customers. Usually, this is the page that people will be directed to when they click on your ad or another promotional link.
Landing pages can be used to increase conversion rates for your business, generate leads or provide valuable information about a product or service that you offer.
You can get a lot of valuable information from potential customers with a landing page.
For example:
- Getting their email and phone number;
- Scheduling a call with your sales team;
- Downloading an ebook you made to promote your solutions;
- Watching a video or live about something related to your business;
- Purchasing a product or service you offer.
Keep in mind that landing pages are simple and straightforward web pages. The purpose of a landing page is to get your visitor’s contact information, in exchange you give them something valuable (like an ebook or video introduction to a course).
The goal of offering something that is enticing and valuable to your ideal customer for free is to increase the quality of the leads and make it easier for you to sell your service in the future.
Is Squarespace good for landing pages?
Squarespace is a great CMS to build a landing page, as it gives you the opportunity to create professional-looking websites without any coding experience. They have easy-to-use drag-and-drop layouts that make it simple to customize your design. With its simple and intuitive design tools, anyone can learn how to use them in a few minutes.
In addition, Squarespace comes with built-in SEO features, such as mobile optimization and Search Keywords Analytics. With those, you can get better rankings on Google search results and discover new opportunities to promote your landing page by checking what keywords are driving traffic to it.
From a technical point of view, Squarespace offers everything a website needs: unlimited bandwidth and storage space for all plans; domain name included for the first year at no additional cost; 24/7 support via phone or chat from their team that will help you with any question or issue that might arise during the process.
How do I create a custom Squarespace landing page?
Step 1. Create a page in the Not Linked section
Log in to your Squarespace dashboard and go to the Pages menu. Create a new page with a blank layout in the Not Linked section.
Name this page whatever you’d like, but label it something like”Discounted Offer Landing Page”, so you don’t get it confused with any of your other pages later.
Click on the “Edit” button on the upper left corner of the page layout, and then add a blank section to the page content.
You can then customize your landing page as much as you want. Follow these copywriting tips to help you improve your conversion rates by being simple and straightforward with your audience.
Step 2. Remove the header and footer
Landing Pages are built so you can guide your visitors to do ONE THING: give you their contact info. Anything that deviates or distracts the user from this goal should be removed from your page.
By removing links to other URLs – like social media, about page, or even your home page – the user is left with only two options: become a lead or leave your landing page. If they have found your offer reliable and are ready to make contact with your business, there’s nothing that should prevent them from doing that.
When you include links to other URLs, your visitor might end up forgetting to fill out your contact form or even give up on it since now they are distracted by other tabs on their navigator.
Keep your landing page simple and to the point. Remove header, footer, and all other internal and external links that will drive them away from your CTA (Call to Action).
But that’s enough talk. Let’s get back to the tutorial.
In order to remove header and footer from your landing page, save your edits and go to your Not Linked section. Click on the gear icon on top of your Landing Page. Go to the Advanced tab and add the following piece of code:
<style type=”text/css”>
header, footer { display: none; }
section { padding-top: 0 !important; }
</style>
Don’t worry. This code will only work on your landing page and won’t affect other pages.
Copywriting Tips for Landing Pages
A landing page is like your website’s outdoor billboard on the internet.
It’s what new visitors see when they arrive at your site when clicking on something like an ad or promotional link. So you need a straightforward message to get them hooked in an instant, or else they might leave your website just as fast as they got there.
With these copywriting tips, you may give your landing page just the right boost it needs to perform better.
Free High-Value Promise
In order to give you their contact info, visitors want to be mesmerized by what you have to offer on your landing page. And nothing beats getting something for free!
Customers are constantly being asked for their phone number and email, and every day that goes by they are more and more hesitant to give it out.
By giving someone something in return for their contact information you are building trust and credibility, making it easier to achieve the goal of your landing page.
What you choose to offer for free is totally up to you. It can be a discount for a single purchase, a video class on how to do something they are struggling with, or even an ebook with up-to-date statistics and research on your niche market.
The key is to make it so enticing that the person navigating your page can’t say no!
A Strong Reason Why
Given that your free high-value offer is… well, free and high-value, users might inquire why you are giving it away so easily. Customers are used to promising ads popping up every now and then on their screen, so in order to guarantee that you’re not some type of scam, they need a strong reason why you’re offering this.
Justifying your offer is something that is often overlooked by marketing professionals. Including an authentic reason for providing a discount or any free offer builds trust with your audience. They have the opportunity to see things from your point of view and get to know you and your business better
Be honest! The simplest answer is the best: you’re offering what you’re offering because you want visitors to see for themselves that you’re a trustworthy business and you can’t wait to work side by side with them after you prove it.
People respond well to the truth, and being frank with your potential customers is a great way to create a lasting impression and get their business.
Authentic Social Proof
Since we are on the topic of trust, it is important to recognize how skeptical people are nowadays. Building that trust can be difficult, but one that always helps is social proof! ,
You can start by adding testimonials from your customers who have already bought your product or service, and are now enjoying its benefits. You could also share screenshots of emails sent to you with feedback about how much people love what you’re offering.
Remember that social proof examples tend to become less effective over time; so make sure to update your case studies and testimonials on a regular basis!
Add Trust Factors
Many people get hung up on their landing page design elements (like color, blocks, and fonts) and often forget that the most important thing to close a deal is mutual trust.
A well-designed landing page is important for the user’s experience and helps tie in all of the content on your page. However, what builds mutual trust is often textual. Texts that clearly and concisely outline what you’re trying to sell all while strengthening your brand. That’s why it is crucial to focus on your copywriting before you even start building your layout.
Aside from testimonials, adding FAQs (frequently asked questions) on the bottom of your landing page to answer some of the most common questions regarding your offer can be a great way to build trust. This helps visitors get a clear idea of what they will get from your product or service and answers any questions they might have about your service process.
If you’re asking visitors for their contact info, adding a short disclaimer saying that their info will not be shared with third parties and that it will be used only for promotional and/or support matters is a super-easy way to cover your grounds and make your customers feel more comfortable sharing their information with you.
Another thing to keep an eye on is website security. If you’re dealing with transactions, make sure to add trust seals to show that your prospective client’s money and info are safe and sound. Some examples include credit card seals, warranties, and virus-free seals.
Simple Call-to-Action
After convincing your visitors that your offer is legit, it’s time to turn them into promising leads for your business.
A Call-to-Action is a section of your landing page designed to guide visitors to do a specific action, such as providing their email address in order to receive an ebook or other valuable free material.
This action must be crystal clear, so make sure to say exactly what will happen after the user clicks on the designated button. Some bad examples of CTA are something like “Get Started Now” or “Check It Out”, as it leaves room for confusion on what happens next. Users might even bounce from your landing page if they don’t know what will happen to them after clicking on your CTA.
So go with specific directions, like “Subscribe for a 7-day trial”, “Download the ebook”, “Schedule a call with Sales” and even “Watch the Intro Video”. These CTAs give a clear course of action, so visitors know exactly what to expect from clicking on them.
Conclusion
A Squarespace landing page is a great option for those looking to attract visitors and convert them into prospects.
Although cover pages used to work as landing pages on Squarespace version 7.0, we managed to find a way for you to create a landing page on Squarespace’s latest version 7.1. Just follow the tutorial in this blog post and you’ll get right to it.
Remember that you can use this landing page as an opportunity to establish trust with your audience by providing social proof, offering clear CTAs that direct the user’s next steps, and creating a layout that provides some wonderfully creative copywriting tips.
If you want help building this type of page or need guidance on how best to utilize these principles, let us know! Our team of experts is eager to partner with you today.