Squarespace is a website building solution that offers its users tons of styles and templates to choose from. With its easy-to-use drag-and-drop interface, it is estimated that Squarespace has over 3.79 million subscribers, and those numbers are only climbing. With so many people using Squarespace as their website and hosting solution, the company took it a step further and created their own plugins to enhance their websites.
These plugins, which they call integrations, are used to connect a Squarespace site to third-party apps. These Squarespace apps help enhance website usability, user experience and assist with internal tasks and marketing tactics. In this article, we have comprised some of the best apps and plugins available to help small businesses make the most of their Squarespace integrations.
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What are the best Squarespace integrations?
Squarespace integrations extend the website’s power across the entire web by offering some high-quality plugins and built-in-app features. While the best integrations can be subjective based on your business goals, there are some really great offerings within the marketing, blogging, and layout configuration integration section that Squarespace offers its users.
While most of these Squarespace integrations are free for users, some do require additional paid subscriptions, so keep that in mind before you settle on one you love for your business.
Having a custom website allows you to market and present your business online. A well-functioning website not only establishes your credibility as a business, as it also lets you take advantage of many digital marketing tools. The three best marketing tools that can be integrated directly into your Squarespace website are Google Analytics, MailChimp, and Facebook Pixel.
Every website that wants to set a benchmark and track its progress needs Google Analytics.
This integration is used to collect data on site visitors. It uses a variety of metrics from bounce rate to session duration, and it can also get extremely granular and identify the location and the sources of traffic. Google Analytics is a seamless built-in integration with Squarespace, and it provides you with visitor tracking and other specific reporting.
Email marketing is one of the most cost-effective ways to keep in touch with your customers.
Creating an email campaign is simple with the Squarespace MailChimp integration. Mailchimp offers an all-in-one email marketing platform that helps you build email campaigns, and talk to your customers, and other potential parties that are relevant to your business.
If Facebook is part of your social media platforms, you need to add Facebook Pixel to your website immediately.
Facebook pixel is a piece of code that you add to your website to collect data from your targeted Facebook ads and promotions.
Adding this code to Squarespace websites in quite easy, actually. This guide offers a step-by-step process on how to install your Facebook Pixel, so you don’t have to run away from this important data gathering tool.
Blogging helps you attract new visitors and raise your brand authority on your niche market.
When you blog about your product and solutions, you will be able to build up your reputation and gain a steady base of followers or repeat customers. Squarespace also works as a blogging platform with excellent options to improve your content reach and help it get noticed amongst the crowd.
AMP (Accelerated Mobile Pages)
AMP improve the loading speed of your blog pages, which will positively affect your search rankings and show your page for more users more frequently than your competitors with slow loading pages.
An AMP page loads faster than traditional pages, and this extra boost may be just enough to get in front of your competition. The AMP functionality can be added to your Squarespace website and used immediately with your blog pages with a few simple clicks.
Disqus is a community platform that provides your website with its own social network integration. It is a third-party program that provides your website with commenting sections and other community features.
Disqus brings a like-minded community of people together, giving them the ability to read your blog content and learn about your business and product.
Installing Disque replaces the default Squarespace commenting section with a robust community platform that can be shared and scaled.
With so many social media platforms like Instagram, Facebook, Twitter, LinkedIn, TikTok, Snapchat, you want to give your audience the option to share your content wherever they want.
This share integration on Squarespace encourages your audience to share your content on social media and drive more traffic to your site.
When someone lands on your website for the first time, they want it to be easy to use, navigate and read. Not only is the first impression extremely important, but how you layout your content will have an impact on how customers perceive your business.
When building your website, these layout tools will help keep your customers engaged, and your website is showcasing your brand in the best possible way.
This lets you add a sidebar for your content on any website. Side bars are great for showing revelant URLs to your visitors. Some of these can be call to actions like a subscription sign up or even other blog posts that might be interesting to your reader.
Summary blocks allow you to showcase a collection of same-type content, like blogs posts or products from the same category. They showcase itens side by side, making these beautiful content displays that upgrade your website looks and functionality.
Despite their benefits, Squarespace allows only 30 itens per summary block. With Lazy Summaries integration, this limitation ceases to be a problem, as it allows for an infinite number of itens to be included in the summary.
An expandable dropdown menu to display your inner pages in a side-by-side, two-dimensional layout. These menus are perfect for websites with many different subpages.
The use of dropdown menus is great for both desktop and mobile visualization of your website, as it provides a quick navigation tool for users to explore your content.
This type of layout is perfect as a unique way to engage users visually, contrast and promote specific content and provide a side-by-side comparison. There really is no limit to what can be achieved with a split screen integration, but rest assured that it is an effective layout choice to highlight your content.
A testimonial slider is a great way to let potential customers see how real people have interacted with your product. They function as social proof that your businness is effective and trustworthy. Testimonial sliders can be configured into any design layout to flow seamlessly above and below other content blocks.
While many of the above integrations we discussed were free to add to your Squarespace website, you still may need to pay a subscription.
For example, Mailchimp integration with Squarespace is free of charge, but if you want to delve more into its features you will need to pay for the subscription, which starts at $9.99. However, you can definitely find some free plugins, such as Ghost plugins.
Ghost is a growing library of free, premium, and installed-for-you templates specifically for your Squarespace projects. With over 350 plugins, you can join Ghost and find an option that works for your business – without spending a dime.
Ghost Plugins provides free – and beautiful – templates for your custom website.
Budget can be tight and resources stretched thin when you are a small business owner. If you find yourself in this situation, using some of these Squarespace third-party apps and integrations will help you get the most out of your website.
The convenience of the drag-and-drop functionality coupled with all of the added features for your marketing, blogging, and layout is an excellent way to build a website capable of achieving your marketing goals.
If you are looking for additional help building out your Squarespace website, our team has the skill and experience to build it for you. Our designers, content writers, and developers are familiar with Squarespace and are ready to help you too.